*Design School Project*
This project reimagined the visual identity of the Watkins Museum of History, located in Lawrence, Kansas. The goal was to modernize the museum’s brand while honoring its rich local heritage. The rebrand included a new logo system, typography, color palette, and mockups for print and digital applications. The design direction balanced historical charm with a clean, contemporary aesthetic, helping the museum appeal to both longtime residents and new audiences through a fresh and engaging brand presence.