*Design School Project*
This conceptual rebrand of the Big 12 Conference was developed as part of a design school project focused on visual identity systems. The goal was to modernize the conference’s brand while preserving its competitive spirit and collegiate heritage. The project included logo redesign, typography, color palette, interface mockups, and promotional applications. Emphasis was placed on creating a bold, cohesive look that could live across digital, print, and event platforms, engaging fans and elevating the overall brand presence.